Spans both corporate roles and independent consulting work — not all are jacob davis · co engagements.
Deep-dive analysis into customer behavior, segmentation, and lifetime value. Understanding not just what customers do, but why they do it.
Campaign performance, attribution modeling, and ROI optimization. Connecting marketing spend to business outcomes with statistical rigor.
Building frameworks and models that support strategic decision-making. From A/B testing to predictive modeling using the PRISM methodology.
A major CPG brand needed to measure sales within a pharmacy retailer without holding out a significant sample of store locations. Causal inference modeling using external trends delivered a defensible lift estimate without the testing tradeoffs.
Modeling prospect engagement data to score lead quality, intent signals — event attendance and explicit hand-raises — dominated the model, while email send and click volume carried almost no predictive weight. Sales follow-up was reprioritized around behavior, not inbox activity.
Modeled coefficients, illustrative."Jacob really helped us understand what metrics were important and his analysis completely changed how we view sales throughput."J. Orgel · CEO, emu (everyone must use)
A structured approach to analytical consulting, developed over more than ten years of real-world engagements: Problem definition, Research, Insight generation, Synthesis into recommendations, and Measurement of what actually happened.
B.S. Economics from Wharton. Analytical leadership roles at Experian, Cheetah Digital, Aki Technologies, and Inmar Intelligence. I started jacob davis · co because mid-market companies deserve the same analytical rigor that Fortune 500 companies take for granted.
Considering a data science project? Always happy to talk through it.
jacob@jacobdavis.co