What gets built has to be useful, not just correct.
That idea has held in every industry I've worked in. A correct model that nobody buys or uses is a cost. Analytics only matters when it changes a decision, ships as a product, or shows up in revenue.
I'm a data science, strategy, and analytics executive, and a practitioner first. My career has moved steadily closer to the commercial outcome: from analyst and consultant, to building practices from scratch, to leading full-funnel commercial analytics, to running data businesses.
Career
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Inmar Intelligence
VP Healthcare Intelligence, Data Products & Decision Sciences
2026–Present
I'm building a national healthcare intelligence platform and turning it into a productized data business: data infrastructure, licensable data products, and embedded intelligence applications.
Result: One platform unifying pharmacy claims, recalls, returns, EDI, and revenue cycle data.
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Inmar Intelligence
VP Analytics and Data Science, Media, Incentives & Loyalty
2023–2025
I brought 50+ people from scattered teams into one organization, reset how the business built and shipped data products, and launched the SaaS Analytics Portal.
Result: 5x faster time to market and $5M in incremental EBITDA in the first year.
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Aki Technologies
VP Marketing Intelligence
2020–2023
I led a 30+ person team across the US and Mexico covering analytics, consulting strategy, media and sales planning, and data science. Every RFP and IO ran through us, and I built the advertising effectiveness measurement models myself.
Result: Helped grow the business from $80M to more than $100M, with $15M tied directly to better sales planning. Acquired by Inmar Intelligence.
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Cheetah Digital
Senior Director, Analytics Services
2017–2020
I was asked to build a CRM analytics practice from nothing: service model, offerings, pricing, and go-to-market. We built it to be repeatable and sellable, and the commercial model is still in use.
Result: $50M+ in measurable client outcomes, with analytics revenue, team, and offerings growing 50%+ year over year.
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Experian Marketing Services
Associate Director, Strategic Services
2013–2017
I built the business case for a new Client Success organization and led consulting for Fortune 500 clients in retail, travel, and finance.
Result: $30M in incremental North American revenue over two years, returning the group to growth after three years of decline.
Before 2013: tutoring, retail, merchandising, and banking.
How I think about analytics
Good analytics answers a question that matters, in language the people deciding can use, with a recommendation they can act on.
I favor clarity over complexity and done over perfect. I use the simplest method that answers the question. If a cross-tab does the job, nobody needs machine learning. When a harder method is the right tool, I use it and explain it in the language of decision makers.
I'm skeptical of analytics theater: complex methods deployed to impress rather than inform. Data without context is noise. Dashboards without decisions are expensive screensavers.
Outside work
- I live in the Hudson Valley, in Sleepy Hollow, New York, with my wife and two kids.
- I'm a proud parent of two Great American Mutts.
- I read a lot of fiction, with a deep love for Stephen King, David Mitchell, and Ernest Hemingway.
- I play fantasy football, mostly as an excuse to apply statistics.
Outside of my day job, I write Jake Davis Analytics, a data journalism publication on statistical modeling in sports.
Education and recognition
- BS Economics, The Wharton SchoolUniversity of Pennsylvania, 2011
- DMNews 40 under 40Honoree
I speak and teach on these ideas. See topics and formats.